For its sixth anniversary in Myanmar, foodpanda entrusted BEYOND 360 to deliver “Six & Lit”- a unified celebration spanning three events for employees, vendors, and riders. From creative concept and key visual design to celebrity management and event execution, we brought the milestone campaign to life from start to finish.
foodpanda
2 MONTHS
foodpanda required a single agency capable of planning and executing three large-scale anniversary events simultaneously for employees, vendors, and riders. Each audience had unique expectations, yet every event needed to feel connected under one memorable celebration.
BEYOND 360 developed the “Six & Lit” campaign platform, creating a unified event identity that extended across all three celebrations. Our team managed every aspect of the project, including creative direction, event agenda development, key visual creation, venue branding, celebrity coordination, production management, and full event execution to ensure a seamless experience from start to finish.
The “Six & Lit” campaign successfully brought together more than 1,000 employees, vendors, and riders across three consecutive anniversary events. From concept to execution, BEYOND 360 delivered a seamless celebration experience that achieved a 97% attendee satisfaction rate and strengthened engagement among foodpanda’s key stakeholders.
