As one of Myanmar’s leading beverage manufacturers and distributors, LOTTE MGS represents globally recognized brands including Pepsi, 7UP, and Mirinda. The company partnered with BEYOND 360 to redesign its corporate website with a vision of creating a digital experience that celebrates Myanmar’s cultural identity while remaining aligned with the global standards and visual systems of its international brand portfolio.
LOTTE
3 MONTHS
Corporate websites often feel generic, relying on conventional layouts and stock imagery that reveal little about the people or culture behind the business. The challenge was to create a modern digital experience that reflected LOTTE MGS position as a global beverage company deeply rooted in Myanmar, balancing international brand consistency with a strong sense of local identity.
BEYOND 360 designed a website that seamlessly blends global brand standards with the richness of Myanmar’s culture. Throughout the user experience, we introduced custom illustrations inspired by iconic local elements, including traditional toys, elephants, and paper umbrellas, creating a digital personality unique to LOTTE MGS. Combined with immersive imagery, dynamic layouts, and intuitive navigation, the website delivers a contemporary corporate experience while celebrating the company's deep connection to the communities it serves.
The redesigned website successfully transformed LOTTE MGS digital presence into a brand experience that feels both globally credible and authentically Myanmar. By integrating cultural storytelling into every stage of the user journey, the platform strengthened the company’s corporate identity while providing a distinctive online experience that sets it apart from traditional FMCG websites and reinforces its commitment to the local market.
